Authentic Video Creates Real Growth
Your complex technology-driven brand has a powerful story but does your audience feel it? Do your marketing efforts feel scattered, with video content that lacks impact? Are your product videos failing to drive engagement or conversions? Are you relying on expensive production teams, only to get content that misses the mark?
If this sounds familiar, you’re not alone. Many entrepreneurs, marketing & brand leaders, and startups struggle to translate their complex value into clear, authentic stories that drive action and sustained growth. It's not easy, and it's not your fault.
I’ve spent over two decades solving this problem, and helping strong brands, like yours, engineer authentic video content that builds trust and fuels sales. You need video content that actually engages and creates action. More impressions, higher conversion rates, increased revenues, and long-term brand trust. That's what I help you to deliver in weeks. Don't accept weak video or no video at all, to drive you forward. It will not. You have the power in your hands, with the right guidance, to propel your brand and sales forward. Let's talk.
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With over 20 years of experience producing every format of video imaginable for leading technology-driven brands, I know what works—and what doesn’t. Whether it’s interview-driven storytelling, scripted content, motion graphics, animation, or interactive work, I prescribe the right approach to ensure your brand and product marketing connect, convert, and drive measurable growth. Authenticity is the common denominator.
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I know that video creation can be too expensive and complex, and created by agencies or production companies that don't understand marketing. And, maybe you want to create with your in-house team but they don’t have the the bandwidth or expertise. That’s where I come in as a hands-on advisor, I assess, guide, and create 'with you,' so your team gains the confidence and strategy to produce high-impact video for years to come! ​Review my Brand Video Creation Workshop to see how it lays the foundation. I'll teach you to fish for yourself.
For those seeking a more hands-on partnership, I can also step in as an Executive Producer, helping to shape each step of the creative and strategic process.
And, I also fully produce a handful of productions each year via my agency, if the fit is right.
If you've struggled to create video that works, let’s meet to assess where you need to go. If my process is the right fit, we’ll get you moving. If it’s not, I’ll make sure you know the best next step for your brand. You can pick a date & time on my calendar via the button below.
Louis Anastas - Video Content Architect
A Bit More About My Journey—and Yours Most of All
For over 15 years, I’ve been guiding science- and engineering-driven brands—from SureFire and L3Harris to Boeing and GE, among others including bold aerospace startups—in all video formats and genres including: documentary, scripted video, humor, animation, how-to video, as well as media I consider "beyond video" like large touch-screen Interactives, Virtual Reality (VR), Augmented Reality (AR), life-sized Holographic experiences, and even 270-degree immersive videos. But in most cases, there is nothing more engaging and effective in reaching your key audience, than authentic, interview-driven videos.
My journey began decades ago in a filmmaking class at Ohio State, which inspired me to forego law school to pursue a Master of Fine Arts (MFA) at Columbia Chicago in Film & Video. Under the mentorship of a BBC director, I learned the power of conducting strong interviews with genuine curiosity, that was further strengthened by working as an assistant editor on the Oscar-nominated documentary Hoop Dreams, directed by Steve James. That great film moved me and took documentary into the mainstream. I also taught film production and screenwriting, which was rewarding. I've built upon these early lessons for much of what I do today.
Those experiences proved something fundamental: when you capture authenticity on camera, it moves audiences deeply, in marketing too. Over the past 20+ years, I’ve put these principles into practices thousands of times, often interviewing the very engineers, scientists, and visionaries who drive breakthroughs. My mission is to teach others how to capture and convey complex ideas clearly, passionately, and authentically with their very own hands. This is the best way to stand out in noisy, competitive markets. This also works for product and social-media marketing. And, it doesn't take years to master, if you have the right guide. That's enough about me, let's talk about your brand and your career. Together we'll assess, define, and produce the ideal mix of videos to achieve the growth you need!
